Jasmin

Jasmin is a 100% domestic company that has been operating on the Serbian market since April 6, 1956. Over more than six decades, it has grown into a synonym for elegance, trust, and top quality. Following its successful privatization in 2003, the company continued to expand and modernize.

Today, Jasmin operates through a chain of 28 stores across Serbia and a modern online shop, employing more than 250 highly trained professionals in sales, procurement, marketing, finance, human resources, and information technology.

We take particular pride in our long-standing partnerships with the world’s most prestigious brands such as Chanel, Christian Dior, Lancôme, Guerlain, and YSL, which have lasted since the very beginning. Our strength lies in the combination of tradition and innovation, as we uphold timeless values while also embracing the latest trends and technologies.

Shopping at Jasmin perfumeries is an experience in itself—from the welcoming and knowledgeable staff and carefully selected assortment to personalized recommendations that meet the desires and needs of every customer. Whether it’s timeless classics or innovative novelties, customers of all generations can find their perfect choice at Jasmin.

Through digitalization, innovation, and a strong commitment to growth, Jasmin continues to be a leader in Serbia’s beauty industry and the first choice of customers who expect more than just a purchase—inspiration, education, and a premium beauty experience.