Kantar, TMG Insights
TMG Insights is a market and public opinion research agency and part of Kantar, the world’s leading marketing data and analytics company which operates in more than 60 markets worldwide. For over 25 years we have been covering Serbia and Montenegro through custom-design research, and Kantar solutions for brand, communication and innovation, supporting our clients at every stage of the marketing cycle.
Our brand philosophy is based on KANTAR’s MDS framework (Meaningful, Different, Salient) and extensive research that shows that brands who are strong on all three pillars can predispose more people, take larger market share, introduce premium prices more easily and have greater future growth potential.
Kantar Marketplace is our automated market research platform purpose-built for speed and agility. Whether this is a campaign, new product or innovation, Kantar Marketplace has a solution to deliver insights with results in as little as a few hours or days.
- Ad testing and development: test your TV, digital, print and outdoor advertising to optimize ROI
- Innovation and product development: Accelerate growth through innovation. Optimize ideas, concepts, packaging and products
- Media effectiveness: Improve return on your digital media investments
- Brand insights: Charge your brand growth with powerful diagnostics
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that give us a unique and complete understanding of people across the world.
Kantar – shape your brand future!
