Established in 1994 in the UK, Superbrands is the world’s leading brand promotional platform that raises the awareness of and promotes the discipline of branding through the identification of the leading international and local brands in each member country, currently more than 80 worldwide.

Superbrands Serbia proudly announces the winners of the 2024–2025 Superbrands selection, following a rigorous two-phase evaluation process conducted by an expert council and supported by public opinion.

Superbrands was first launched in Serbia in 2007 by TGI Group International in a means to pay tribute to the country’s strongest brands.

Following four successful national projects in 2007, 2013, 2016, and 2018, the 2024–2025 edition marks the fifth time that Superbrands Serbia has recognized the most successful brands, companies, organizations, and projects operating in Serbia—both domestic and international.

The Superbrands programme has also been taking place with great success in Greece from 2006, produced by TGI parent company, Symeon G. Tsomokos S.A. (SGT) in Athens.